Exclusive: Katherine Power’s Beauty Brand MERIT Completes ... - Forbes
WEBSep 14, 2021 · MERIT, the minimalist beauty brand led by founder and CEO Power, is announcing a $20 million Series A funding round led by the Growth Fund of L Catterton, the largest global consumer-focused...
How Viral Sensation Merit Has Carved Its Own Niche In The Beauty …
WEBApr 11, 2023 · Merit is an anomaly in the beauty industry, thanks to a beauty “vibe shift.” Rather than chasing and contorting to meet the needs of an ever-younger demographic and Gen Z, Merit’s products and...
My Honest Review of Merit Beauty’s The Full Collection - PureWow
WEBSep 19, 2024 · I finally got my hands (err, face) on The Full Collection from Merit Beauty—aka, key makeup and skincare products needed to perfect the no-makeup makeup routine. Here, my honest review of every product in the collection, including the concealer stick heard around the world.
Merit Beauty Review 2024: 4 Editors Share Their Honest Thoughts
WEBSep 4, 2024 · Our editors tested Merit Beauty's minimalist makeup and skincare products. Here are our favorite products, honest thoughts, photos, and swatches.
Anti-trend and effortless: how Merit Beauty reached $100mn in …
WEBJun 17, 2024 · While Merit is younger than its peers, which have also been identified as hot targets for acquisition, it boasts impressive numbers: it reached $100mn in retail sales in 2023 and is on track to...
Cameron Diaz and Avaline, Merit founder target 'xennial' | Fortune
WEB10 hours ago · Power founded the fashion blog Who What Wear in 2006 before turning her attention outside media; today, she’s behind the skincare brand Versed, the social media-favorite beauty brand Merit, and ...
Exclusive: MERIT Launches Solo Shadow in 8 Shades - ELLE
WEBAug 14, 2023 · Clean and minimalist beauty brand MERIT launches solo shadow: eight new waterproof, transfer proof eyeshadows in shades that are a nod to neutrals and the ‘90s.
EXCLUSIVE: Philippe Pinatel Heads to Merit Beauty as CEO - WWD
WEBFeb 1, 2024 · Philippe Pinatel, the former global brand president of MAC Cosmetics, is taking on the role of chief executive officer at Merit Beauty.
MERIT Clean Beauty & Minimalist Makeup | MERIT Official Site
WEBMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
Merit Launches New Signature Lip, a Non-Drying Matte Formula - ELLE
WEBFeb 15, 2024 · The MERIT shades are flexible and work well across skin tones—a win in our books. If you’re ready to enter your matte revolution era, MERIT’s new Signature Lip is a perfect place to start.