Moncler’s City of Genius event felt sort of like Coachella, sort of like Epcot Center. What it didn’t feel like: a typical runway show.

And China has always been important for us not only for revenues but because of the culture here,” said Moncler's chairman and CEO Remo Ruffini during a press conference at Shanghai's Bvlgari Hotel on Saturday afternoon,

Luxury clothing maker Moncler showcased its latest celebrity collaborations in a series of pavilions built inside an old shipyard in downtown Shanghai on Saturday as it looks to shrug off the sector's global malaise.