Indian retailers have raised concerns over Zepto, Blinkit, and Swiggy, accusing them of predatory pricing. AICPDF seeks a probe by the Competition Commission of India.

Rapid commerce has swept through the Indian retail sector in recent years. Platforms like Zepto, Swiggy's Instamart, and Zomato's Blinkit, which promise deliveries in as little as 10 minutes, have completely transformed the way Indians purchase for everyday necessities.

India's biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies - Zomato's Blinkit, Swiggy and Zepto - for alleged predatory pricing, a letter showed on Sunday.

The AICPDF is concerned that quick commerce disrupts the market with deep discounts and products sold below cost.

India's quick commerce sector, which promises delivery of items like groceries and electronics within 10 minutes, is rapidly transforming the way people shop, posing a significant challenge to established e-commerce giants like Amazon.

India's largest retail distributor group, All India Consumer Products Distributors Federation (AICPDF), which represents 400,000 distributors for major companies like Nestle and Hindustan Unilever, has urged the Competition Commission of India (CCI) to investigate quick commerce platforms like Blinkit,