From NBA.com Staff The Boston Celtics pose for a team photo at the iconic Sheikh Zayed Grand Mosque in Abu Dhabi. For the third straight season, NBA basketball is headed back to the Arabian Gulf ...

Abu Dhabi is now a technological hub, a fully-blossomed Middle-Eastern city with a burning passion for sports, particularly basketball. According to Nielson, 75% of people in the United Arab ...

Watched on by an adoring crowd and a phalanx of celebrities, the Celtics scored 107 points to the Nuggets’ 103 to claim the ...

Over the past three years, six NBA preseason games and four Team USA exhibition games have been played in Abu Dhabi. The crowds are large and diverse, made up largely of expats and tourists.

ABU DHABI, United Arab Emirates -- The NBA returned to the Persian Gulf on Friday for the third consecutive year, and the ...

The NBA kicked off its 2023-24 preseason in the Persian Gulf on Friday, marking the third consecutive year of this initiative ...

ABU DHABI, United Arab Emirates — In the 1980s and early 1990s, many European countries broadcast one NBA game per week. With such a limited window, there was little interest in subjecting ...

The population of the Middle East market is a tiny fraction of that of China, where the NBA maintains a huge fanbase, but it is outsized in terms of its potential as a business partner. Abu Dhabi ...

ABU DHABI, United Arab Emirates (AP) — The NBA returned to the Persian Gulf on Friday for the third consecutive year, and the preseason schedule for the 2023-24 season opened with the Boston ...