There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

If you have lots of little ones on your holiday shopping list, then you need to check out these awesome Amazon Prime Day ...

If you're targeting toys this holiday shopping season, Target has its 2024 Bullseye’s Top Toys list ready for you. The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99. ...

Mattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don't look for it to be a funder or distributor in its own right. After 2023's smash success of ...

The Cutie Reveal Barbie which is retailing for €40 in other stores will be on sale for ... play or display…once revealed." Each Barbie toy holds a different character and shoppers won't ...

Barbie officially debuted on March 9, 1959, at the American International Toy Fair in New York as a creation of Mattel, Inc.'s Ruth Handler, who was inspired by the German Lilli doll during a trip ...

But there are going to be lots of other exciting attractions based on popular IP, from Barbie to Masters of the ... who have grown up with the various toys and games that will be part of the ...

The Matchbox film follows Barbie’s blockbuster success ... It will join several other toy-based films from Mattel that are in the works, including one about Hot Wheels and even Rock ‘Em ...

plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's latest Barbie ...

Smyths Toys and The Entertainer all take part in the event, with prices cut by as much as 70 per cent. There were savings aplenty across a host of much-loved brands, from Lego and Barbie to ...