The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product ...

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula ...

Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

A full range of F1 Hot Wheels die-casts is coming, but you can pre-order a limited-edition model with swappable tires ...

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to ...

Explore Renault's shift from Formula 1 engines, Alpine's new partnership, and Hamilton's mental health advocacy.

Mattel’s Hot Wheels brand is teaming up with Formula 1 to bring motorsport fans a wide range of 1:64 scale Hot Wheels ...

F1 enters in a partnership with another worldwide brand Mattel for the production of licenced products of Hot Wheels ...

General Motors brand Cadillac is looking to expand its reach beyond America — and Formula 1 would be a great way to make that ...

BlackBook Motorsport talks to Santander's Enrique Geijo about the strategy underpinning the bank's sponsorship of Formula One ...

LVMH's expansion into sports continues as Bernard Arnault's family plans a 55% stake in Paris FC.

ONE, driven by Maro Engel, becomes the first car to take on the Nurburgring-Nordschleife track and dip under the mark of 6:30 ...