CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

Enhance your model using engagement and demogaphic insights, company attributes and negative scoring to focus on high-value ...

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business. MarTech’s Marketing ...

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...