CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January ...

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...