Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...
By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...
Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus ...
DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...
In a virtual seminar on Friday, Madison and Wall analysts shared their predictions for Tiktok's ban and Google Ads' potential ...
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft is moving on from Promote IQ.
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