From Britain's Lewis Hamilton to Japan's Yuki Tsunoda, these 15 racers have our hearts going 100 mph. See the sexiest F1 ...

Formula One is trying to make a name for itself in the United States, expanding its racing simulator arcade to D.C., with an ...

Mattia Binotto, Chief Operating Officer and Chief Technical Officer of Sauber Motorsport (soon to be Audi ), is credited with ...

Since Rolex first partnered with F1 in 2013, the brand’s presence has become synonymous with the sport, with its green and ...

For the first time since 2009, the Toyota name is returning to Formula One, and with immediate effect. That’s right. After ...

In one season, Norris has gone from F1 hunter to hunted. The McLaren driver sat down with The Athletic to discuss how he's ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

French luxury giant LVMH has struck a 10-year sponsorship deal with Formula 1, covering its Louis Vuitton, Moet Hennessy and TAG Heuer brands and replacing long-time sponsor Rolex, the company ...

I didn't win in Formula One, as my critics would often say ... "I wanted to pin something on Paul, I wanted something big to clip on to his name and winning Le Mans and then the World Championship ...

The sentence for S. Iswaran, the former transportation minister who pleaded guilty last week, was longer than what ...

The world's leading luxury goods company LVMH has announced a 10-year sponsorship deal with Formula 1 starting in 2025, valued at over $100 million (CHF86 million) a year. The French luxury giant will ...

Starting next year, the company led by luxury titan Bernard Arnault will leap on the global resurgence of Formula One with a 10-year sponsorship deal that will put LVMH brands front and center of ...