The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product ...

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula ...

A full range of F1 Hot Wheels die-casts is coming, but you can pre-order a limited-edition model with swappable tires ...

Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Explore Renault's shift from Formula 1 engines, Alpine's new partnership, and Hamilton's mental health advocacy.

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to ...

Hot Wheels and Formula 1 are going all-in. It seems like an easy decision. Fans of motorsport and fans of the 1:64-scale ...

F1 enters in a partnership with another worldwide brand Mattel for the production of licenced products of Hot Wheels ...

BlackBook Motorsport talks to Santander's Enrique Geijo about the strategy underpinning the bank's sponsorship of Formula One ...

General Motors brand Cadillac is looking to expand its reach beyond America — and Formula 1 would be a great way to make that ...

LVMH's expansion into sports continues as Bernard Arnault's family plans a 55% stake in Paris FC.