Festivals are here, and so are the offers and discounts. Major quick commerce platforms are back with offers and sales, but when cheap products are raining on platforms like Zepto , Meesho, Instamart etc,

Retail distributors' body AICPDF has accused some quick commerce platforms of engaging in predatory pricing that leads to unfair competition with small retailers. The CCI will investigate the complain

India's biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies - Zomato's Blinkit, Swiggy and Zepto - for alleged predatory pricing, a letter showed on Sunday.

Rapid commerce has swept through the Indian retail sector in recent years. Platforms like Zepto, Swiggy's Instamart, and Zomato's Blinkit, which promise deliveries in as little as 10 minutes, have completely transformed the way Indians purchase for everyday necessities.

In a letter dated October 18, the AICPDF accused these quick commerce companies of luring customers with deep discounts and selling goods below cost, a practice known as predatory pricing.

The All India Consumer Products Distributors Federation has lodged a complaint with the CCI, accusing quick commerce companies like Zomato's Blinkit,

The All India Consumer Products Distributors Federation (AICPDF) has urged the Competition Commission of India (CCI) to investigate quick commerce platforms Blinkit, Swiggy Instamart, and Zepto over alleged FDI norm violations and concerns about their impact on traditional retail.

The AICPDF is concerned that quick commerce disrupts the market with deep discounts and products sold below cost.

India's largest retail distributor group, All India Consumer Products Distributors Federation (AICPDF), which represents 400,000 distributors for major companies like Nestle and Hindustan Unilever, has urged the Competition Commission of India (CCI) to investigate quick commerce platforms like Blinkit,