A Nielsen spokesperson told TheWrap that it hopes to reach a new deal with Paramount and emphasized that all of its other ...

Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big ...

Recently, entertainment giant Paramount ($PARA) made a move away from Nielsen, which was basically the historic leader in ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

We are confident in the quality of our alternative currency offering for clients as we continue efforts to reach a new Nielsen agreement with reasonable economic terms.” Paramount had signaled ...

NFL partners Paramount and Fox also grow in September, while YouTube remains the largest streaming-only provider.

As of 12:01 a.m. ET on Tuesday, no contract was in place between the companies, with Paramount referring advertisers to numbers supplied by VideoAmp, one of several Nielsen challengers in the ...

Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...

On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast network CBS and such cable ...

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago ...

Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday ...